With the advancement of digital advertising, there is no denying that it is taking over the marketing world — the emergence of social media networks and search engines is so intense. It’s slowly and steadily marking its growth in the business market trend.
Beyond the noise and continuous fuss, one can’t help but wonder, is investing in promotional products still worth it?
Promotional products refer to items that are customised with a company’s logo, slogan, or motto and are utilised in marketing, sales, and advertising efforts. The purpose of these products is to promote the company and increase brand recognition among potential customers.
If we would ask the experts if promotional products are still relevant, they would say “yes.” You cannot simply belittle this type of marketing strategy.
Promotional products remain to be one of the most effective advertising products that have withstood the test of time.
Sales, marketing, and branding expert, CEO of GoPromotional, Gareth Parkin says, promotional products can still help your brand by offering high ROIs in marketing due to the way they impact the public.
Based on a case study conducted by the Advertising Specialty Institute (ASI) in 2019, it was found that tangible branded merchandise continues to leave a lasting impression on consumers. The study revealed that individuals are nearly 2.5 times more inclined to hold a positive perception of tangible branded products than ads.
Also, the Australasian Promotional Products Association (APPA) reports that marketers spend more than AUS$1.34 billion per year on promotional items for one reason: they’re effective.
According to APPA, branded products have a significant impact on customers’ perception of a company, with 52% reporting a more positive impression after receiving one.
A high percentage of recipients (76%) recall the company’s name advertised on the product. These products also have a long lifespan, with 55% keeping them for more than a year, and almost half of recipients using them daily.
This can lead to increased business opportunities, as 52% of people are more likely to do business with a company that provides branded products. Overall, investing in branded products can be a valuable marketing strategy for businesses.
So with these significant statements from several key sources in the industry, we can say that promotional product marketing is here to stay.
If you are looking for promotional products that truly resonate with your customers and celebrate your company’s goals and values, you need one reliable partner to keep your brand top-of-mind.
Check Out JMR Promo’s Best Promotional Products
JMR Promo is your one-stop shop for quality and effective tangible products for your promotional and branding needs. We brand almost anything from t-shirts, pens, notepads, mugs, tote bags, travel cups, keyrings, welcome mats, and many more.
Let us help you curate what’s appropriate for your brand this current year:
Drinkware items are a popular choice for promotional materials since they are visible and practical. No wonder companies like Starbucks became household names.
Usually, when ordering a coffee at Starbucks, you are provided with a disposable cup featuring the company’s logo and an appealing design that matches the season you are currently in. However, true fans eagerly anticipate the yearly launch of Starbucks’ latest merch items such as tumblers, cups, mugs, and water bottles. These enthusiasts are willing to make a purchase in order to steer clear of disposable options and proudly showcase their admiration for Starbucks.
You can adopt a similar strategy by introducing customised drinkware at your restaurant, bar, brewery, coffee shop, and even food truck. Moreover, you have the opportunity to sell your own branded cups, glasses, mugs, and tumblers at your gift shop, enabling customers to bring a cherished memento of your business home with them!
They are classic, tried and tested promotional items. It caters for the touchpoints of your promotion like your decorated logo or branding message.
They are useful gifts, regardless of the industry you are targeting. Everyone uses keyrings to keep their keys organised. Each time they reach for their keys, they will see your logo or message, ensuring repeated exposure to your brand.
Also, keyrings offer functional designs, here, you can design keyrings that incorporate unique features such as bottle openers, LED lights, or mini tools, adding value and increasing their usefulness.
Pens imprinted with company logos and contact details can be used as giveaways. They are affordable, desirable and will surely find utility in the hands of your target audience.
You are offering a functional item that recipients are likely to use regularly whether at work, school, or home, ensuring repeated exposure to your brand. They are highly visible as they are often carried around or placed on desks, making them an effective advertising medium.
Promotional pens come in various sizes, styles, colours, and designs, allowing you to choose options that align with your brand image or promotional theme.
From hoodies, and shirts, to tank tops and polo shirts, nothing beats apparel as a popular and versatile choice for promotional materials. It offers you ample space for customisation where you can print your logo, brand name, tagline, or a creative design on the front, back, or on its sleeves.
Apparels provide a large canvas for displaying your brand logo, message or artwork. When people wear this particular item, they become walking billboards, spreading awareness of your business wherever they go.
They have a unisex appeal, making them suitable for both men and women. Perfect to foster a sense of belongingness and unity among employees, event participants, and volunteers.
Aside from protecting individuals from sun and rain, umbrellas provide a large surface area for brand display. They offer excellent visibility in crowded areas, at outdoor events, or on rainy days when they are widely used. Also, they are versatile items suitable for people regardless of age and gender.
Quality promotional umbrellas are a long-lasting product that offers you brand longevity as the item. It can be used by the recipient for months and sometimes even years and your brand will continue to get exposure.
In conclusion, integrating promotional products into your marketing strategy enables you to connect with your audience in a tangible way, leaving a memorable impact and reinforcing brand recognition.
At JMR Promo, we understand the importance of promotional products in elevating your brand’s visibility and making a lasting impact on your target audience. With our extensive collection of high-quality and customisable products, we provide you with the tools to effectively promote your business, engage customers, and build brand loyalty.
Explore our offerings and discover the perfect promotional products for your needs today!
Frequently Asked Questions
Promotional products can potentially increase your sales through brand promotion and customer engagement, but the sales effectiveness of these products still depends on various factors such as the relevance and usefulness of the items, the target audience, the overall marketing strategy, and the alignment with your brand message.
Promotional products are effective marketing tools since they are practical and useful; provide lasting exposure for your brand; tailor your specific target audiences; create a positive impression of your brand; and can potentially generate word-of-mouth marketing